The Overall Breakup of the total pie of advertising spends in 2008 was
* Television Rs 240.5 Billion
* Print Rs 172.6 Billion
* Film Rs 109.3 Billion
* Animation Rs 17.4 Billion
* OOH Rs 16.1 Billion
* Radio Rs 8.4 Billion
* Music Rs 7.3 Billion
* Gaming Rs 6.5 Billion
* Internet Rs 6.2 Billion
A FICCI & KPMG report on the sector.
